As the first among BESTSELLER Group’s brand portfolio, menswear brand JACK & JONES has launched a pair of jeans made with Infinna™, the circular textile fiber regenerated from textile waste. We are so excited to see the legendary Glenn Evan style made with 50% Infinna™ and 48% cotton. The Glenn Evan 341 are available online at jackjones.com.
The JACK & JONES A/ BetterWorld vision pushes forward sustainable strategies and material innovation. The newly launched Glenn Evan 341 jeans made with circular Infinna™ demonstrate, that consumers can make concious and affordable choices for their wardrobe without compromising on quality or comfort.
The launch of the Infinna™ jeans is part of our partnership with BESTSELLER, the parent company of JACK & JONES, announced in July 2021. BESTSELLER has secured their supply of Infinna™ fiber in the coming years through a multi-year sales deal. Invest FWD A/S, BESTSELLER’s investment arm for sustainable fashion, also became one of Infinited Fiber Company´s investors in 2021.
“Infinited Fiber Company has an opportunity to close the loop in the fashion industry with textile-to-textile recycling, which is a great match for Invest FWD’s aspiration to support the entire fashion ecosystem and BESTSELLER’s sustainability strategy Fashion FWD through strategic investments,” said Lise Kaae, CEO in BESTSELLER´s parent company HEARTLAND A/S and Invest FWD board member.
Read more about our collaboration with BESTSELLER.
Shop Glenn Evan 341 at jackjones.com.
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