GANNI reveals T-shirt made with Infinna™ at Copenhagen Fashion Week

August 16, 2022
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Infinited Fiber Company is proud to announce that affordable luxury brand GANNI has released a t-shirt made with Infinna™ as part of their Spring/Summer 2023 collection. The product was revealed as part of the Danish brand’s Copenhagen Fashion Week showcase.

The launch of the Infinna™ t-shirt is the result of an agreement between GANNI and Infinited Fiber Company published in November 2021, committing to future garment production using our breakthrough textile fiber regeneration technology. The partnership forms part of GANNI’s ambitious ‘Fabrics of the Future’ initiative.

As GANNI continues with its commitment to working with new fabric innovations, the t-shirt made with Infinna™ marks a significant step towards our shared mission of more responsible, and circular fashion and textile industries.

GANNI Founder Nicolaj Reffstrup says:Infinna™ is an exciting development that not only diverts fabric waste from going to landfill, but actually increases its value. Fabric innovations will play a crucial role in making fashion more circular, but for that to happen brands need to place bets and take risks, which is why we’re committed to researching and investing in breakthrough fabric innovations through our Fabrics of the Future initiative.”

97% of GANNI’s Ready-to-Wear Spring/Summer 2023 collection consists of responsible styles, which means at least 50% of the composition is certified organic, lower-impact or recycled. Following the reveal at CPHFW, GANNI intends to use Infinna™ in more styles for upcoming collections.

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Learn more about our relationship with GANNI.

Learn about CPHFW.

Find out more about responsibility at GANNI.

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